INTER-OFFICE MEMORANDUM July 31, 2023
TO: Pat Davis, President, City Council
FROM: Timothy M. Keller, Mayor
SUBJECT: title
Approving A Contract With Visit Albuquerque To Provide Destination Marketing And Group Sales And Service
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Visit Albuquerque has been the City’s long-time partner for destination marketing and group sales services. In December 2023, the City Council passed Ordinance O-22-48, which allows the City to contract with an accredited Destination Marketing Organization (DMO) to provide such services without the need for competitive bid, due to the very unique nature of the services provided.
This contract will allow Visit Albuquerque to recruit tourists, conventions, trade shows and corporate meetings to the Albuquerque Convention Center, Albuquerque hotels, and other City venues; as well as provide destination-marketing services. The funding sources are City's Lodger's Tax and Hospitality Fee Revenues, for a total of $7,892,000 for FY/24.
This project will benefit the community by increasing tourism and convention activity, and related revenues for the City and its lodgers.
Upon final contract negotiations with the vendor, the term of the contract has been increased to 7-years with a 2-year option. This is aligned with industry best practices and is in the best interest of the City of Albuquerque.
Title: APPROVING A CONTRACT WITH VISIT ALBUQUERQUE TO PROVIDE DESTINATION MARKETING AND GROUP SALES AND SERVICE
Approved: Approved as to Legal Form:
_______________________ ____________________________
Lawrence Rael Date Date
Chief Administrative Officer City Attorney
Recommended:
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Date
Director