INTER-OFFICE MEMORANDUM February 20, 2026
TO: Klarissa J. Peña, President, City Council
FROM: Timothy M. Keller, Mayor
SUBJECT:
title
Mayor's re-appointment of Mrs. Malini Perumal to the Lodgers’ Tax Advisory Board
body
I am submitting for your advice and consent the following name for re-appointment to the Lodgers’ Tax Advisory Board in accordance with the City of Albuquerque Ordinance 4-4-13.
Mrs. Malini Perumal August 1, 2027
Albuquerque, NM 87113
Malini joined Total Management Systems in 1999 and has since been instrumental in optimizing revenue opportunities for all hotels in the portfolio. The company heavily relies on her expertise to drive revenue efforts, ensuring financial success. As a creative and strategic thinker, Malini excels in all aspects of strategic marketing and positioning of each hotel within their respective markets and competitive sets.
She is responsible for constructing and updating all hotel websites and oversees both local and national advertising campaigns across print and electronic media. Malini also prepares and manages pre-opening and post-opening marketing budgets, ensuring planned activities and expenses are well-coordinated. Her exceptional revenue management skills have led to outstanding occupancy rates, average daily rates (ADR), and Revenue Per Available Room (RevPAR) across all hotels, consistently outperforming competitive sets as evidenced by Smith Travel Report Indexes. Malini earned her Bachelor of Business Administration from the University of San Diego, CA in 1999 and holds the Certified Hotel Administrator designation.
A resident of District 4, Mrs. Perumal will continue to serve as a lodging industry representative on the Board. Her second full term will expire August 1, 2027.
The remaining members are:
Representing Name Term
|
At Large |
Mr. Sean Jariwala |
8/1/2024 |
|
|
At Large |
Ms. Jennifer Danae Brower |
8/1/2025 |
|
|
Lodging Industry |
Mr. Devan Patel |
8/1/2028 |
|
|
Lodging Industry |
Mx. Malini Perumal |
8/1/2024 |
|
|
Short-Term Rental Representative |
Ms. Courtney Bell |
8/1/2024 |
|
|
Tourist-Related Industry |
Ms. Skye Morris-Devore |
8/1/2025 |
|
|
Tourist-Related Industry |
Mr. Deepesh Kholwadwala |
8/1/2026 |
|
Lodgers’ Tax Advisory Board
Re-Appointment of Mrs. Malini Perumal
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Samantha Sengel, Chief Administrative Officer Date