Mayor Timothy M. Keller
CITY OF ALBUQUERQUE
Albuquerque, New Mexico
Office of the Mayor
INTER-OFFICE MEMORANDUM April 23, 2026
TO: Klarissa J. Pe?a, President, City Council
FROM: Timothy M. Keller, Mayor
SUBJECT:
title
Educational Campaign and Crosswalk and Signal Update Pursuant to Council Bill No. R-25-196
body
Pursuant to Council Bill No. R-25-196, this Executive Communication provides an update on the public education campaign on the traffic code updates enacted in Ordinance No. O-2025-032 and a report on crosswalks and signals.
Public Education Campaign
The Department of Municipal Development (DMD) entered into professional technical contracts with two local consultants to support the public educational campaign: (1) Mood, to develop campaign materials; and (2) 2540, to work on public outreach. DMD also created a working group with representatives from DMD, Communications, Parks and Recreation, and Public Affairs to strategize around the campaign and to review and deploy campaign materials. Our goal was to reach as many community members as possible, including future drivers.
The campaign consists of the following:
(1) "Stop for Everyone" branding
(2) Five campaign videos, deployed online and on KOB, KRQE, Estrella and Telemundo.
(3) Campaign videos in Spanish
(4) "Stop for Everyone" webpage
(5) Billboards
(6) Digital Displays at the Convention Center, Sunport, CNM, and City Hall, and at more City owned assets
(7) Bus Shelter posters
(8) Webinar
(9) One Page Flyer Distribution to Drivers Education Schools and others
(10) Campaign stickers, magnets, and coloring pages
(11) Community meetings
(12) Presentations to APS
(13) Radio (in progress)
To measure the success of the campaign, our consultant Mood has put together data on how the campaign has reached the public over the first month. Here is a summary, as of April 12, 2026:
1. Engagement and Reach
* The campaign has generated a total of 715,900 impressions.
* 39,621 total clicks to th...
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