CITY of ALBUQUERQUE
TWENTY-FIRST COUNCIL
COUNCIL BILL NO. R-14-95 ENACTMENT NO. ________________________
SPONSORED BY: Klarissa J. Pe?a
RESOLUTION
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Appropriating Lodgers' Tax Funds To The National Hispanic Cultural Center Foundation For The Advertising, Publicizing And Promotion Of The National Hispanic Cultural Center (Pe?a)
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APPROPRIATING LODGERS' TAX FUNDS TO THE NATIONAL HISPANIC CULTURAL CENTER FOUNDATION FOR THE ADVERTISING, PUBLICIZING AND PROMOTION OF THE NATIONAL HISPANIC CULTURAL CENTER.
WHEREAS, these efforts will attract Hispanic Cultural museums, foundations, and associations to Albuquerque for conferences, conventions workshops, meetings and tours at the Albuquerque Convention Center or the National Hispanic Cultural Center (NHCC); and
WHEREAS, these efforts will help create additional business for the local lodging industry; and
WHEREAS, this appropriation will be an investment for marketing globally by making use of targeted internet, social media, print media and personal contact to reach a larger audience to visit the City of Albuquerque; and
WHEREAS, these resources will be used to increase the number of visitors annually to the NHCC Performing Arts Center and to the NHCC Art Museum from outside of Albuquerque; and
WHEREAS, the NHCC, through the National Hispanic Cultural Center Foundation will develop a marketing and advertising plan to include focus on Hispanic museums, cultural centers, and foundations as well as on those geographic areas with an existing pull to the NHCC, which is known to the NHCC through the collection of zip code data; and
WHEREAS, advertising will be timed to support exhibition openings, special programs, and key events and will correlate with key tourist visitation periods. Examples include winter and summer activity guides, Balloon Fiesta guides, summer market guides (Folk Art, Spanish and Indian Markets, etc.); and
WHEREAS, the City ...
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